Andy Warhol: Art beyond Art

“Business art is the step that comes after art. I started as a commercial artist, and I     want to finish as a business artist. Being good in business is the most fascinating kind of art. During the hippie era people put down the idea of business. They’d say “money is bad” and “working is bad”. But making money is art, and working is art – and good business is the best art.”

 ― Andy Warhol

 

 

Being shot does not happen every day in the life of a person, just like the Wall Street crush does not afflict the financial market every day.3053165130_db5a26c3cb

Being shot can be conceived as a business process, because you have to choose, depending on the severity of the event, the right deal for the survival of your enterprise, that is called ‘life’.

A business process that saved the life of one of the greatest figures of the last century.

The 3rd of June, 1969, Andy Warhol was shot by a radical feminist writer at his studio.

That day, Andy Warhol left his bell jar and began looking at his life under another perspective.

After surviving from the attack, Warhol realized that having a good business is not something unusual, the only unusual thing is not investing in our own lives. As written in Thephilosophyofandywarhol.blogspot:

 

‘People sometimes say that the way things happen in the movies is unreal, but actually it’s the way things happen to you in life that’s unreal. The movies make emotions look so strong and real, whereas when things really do happen to you, it’s like watching television—you don’t feel anything.’ (2016).

 

According to Andy Warhol, business is the best art because it characterises the great cohesion between money and work, since it is a fact that there is no good business without an opportune amount of money to invest on it.

Warhol was very good in that, an ace, ‘the embodiment of the new kind of star.

Creator, producer and actor in one, he enriched the world by providing us with an idol from the world of art. A good businessman.’ (Honnef, 1989).

 

It is right stating that he started as a commercial artist and he ended up being a business artist.

At the age of twenty-three or twenty-four, he began a period of dyeing his hair grey so nobody would know how old he was. Then Many years later, he replaced his thick grey hair with a blond wig, in order to distort how people perceived his age for a second time.

What he did in terms of art was to take characteristic features of American consumerism (Coca-Cola, Campbell’s Soup Cans, Heinz Tomato Ketchup) and turn them into pieces of art, that were already relatable and closer to everyone, as part of their ordinary lives.

 

One of the hardest questions people have always tried to ask is: What to do to become successful?

A question that not everybody is able to answer, but Andy Warhol did, stating that:

 

‘Before, you were dependable and wore a good suit. Looking around, I guess that today you have to do all the same things but not wear a good suit. I guess that’s all it is. Think rich. Look poor.

 

 

Bibliography

 

Honnef, K. (1989). Andy Warhol 1928-1987. Köln: B. Taschen

 

Thephilosophyofandywarhol.blogspot.co.uk. (2016). THE PHILOSOPHY OF ANDY WARHOL: 6. Work. [online] Available at: http://thephilosophyofandywarhol.blogspot.co.uk/2009/09/6-work.html [Accessed 19 Jan. 2016].

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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