Disruptive Innovation

screen-shot-2016-10-25-at-12-52-18Disruption seems to have become a new form of creativity for the growth of new economies. Adopting a disrupting behaviour now means to change the way mainstream industries are conceived, to take their core and revolutionise them in the name of technology.

To make it easier to understand, disruption starts where old industries end. It represents the new way of making money: easy, fast and digital.

You might have an idea of what and who opted for a disrupted behaviour. If not, the process of understanding can be fastened by checking the latest apps downloaded on your phone, the way you listen to music, or you send texts. If the clue is not as easy as you thought, it may be better to go straight to the answer.

Uber, Airbnb, Spotify, Amazon, Whatsapp, can all be identified as disruptive innovations, since they went to weaken their predecessors, through the use of (mostly) digital technologies.

As Uber disrupted the taxi industry, or Spotify the music one, it only needs a creative idea and a good knowledge of digital technologies, to be able, then, to take an old industry and disrupt it. Nothing more, nothing less. Can it be considered creativity? Maybe. One thing we know is that disruption is where new technologies drive substantial changes across the economy (Digital Disruption: What do governments need to do?, 2016).

Disruptive technologies are mostly digital, enabled by internet, cloud computing and sensors (Digital Disruption: What do governments need to do?, 2016). This means that, in a way, they allow a form of economy that appears more accessible and affordable to the customers by reducing transactions costs for information exchange, generating and maintaining data as valuable resource, bringing household and other assets into the market economy, and also by allowing new business models (Digital Disruption: What do governments need to do?, 2016).

What we are facing right now is a new era of technical progress, the fourth one for accuracy, after the steam power, the electrification and the internal combustion engine, and the information technology (Digital Disruption: What do governments need to do?, 2016).

People are supplied with as many tools as they can (afford), in order to satisfy their needs and ambitions. It literally needs a laptop to set up a website and/or an app to launch a new business.

Rome wasn’t built in a day, by any means! But if you are endowed with the right knowledge, the right idea, and the right budget (that does not have to be as high as it seems), it does not require much left to begin a business, and why not, attempt innovation.


Digital Disruption: What do governments need to do?. (2016). 1st ed. [ebook] Australian Government. Available at: http://www.pc.gov.au/research/completed/digital-disruption/digital-disruption-research-paper.pdf [Accessed 20 Oct. 2016].

Hodgkinson, T. (2015). We live in an age of disruption. I’d rather be creative | Tom Hodgkinson. [online] the Guardian. Available at: https://www.theguardian.com/commentisfree/2015/sep/29/disruption-everywhere-uber-airbnb-creative [Accessed 25 Oct. 2016].


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